Deliver more. Spend less.
As your trusted 4th party logistics (4PL) provider, we manage, optimise, operate and measure how your transport is running. Whether you send and receive goods with your own fleet, or through an existing network of 3rd party transporters, we are there to improve the process every step of the way.
Need more capacity? We have a trusted and vetted network of transporters that we can deploy for your every need.
One partner and one platform, delivering better performance across your operation:
- Lower cost per order and per kg delivered
- More deliveries per day, driving higher revenue
- Better vehicle utilisation and fill rate
- Full visibility and control of your operations
Trusted by manufacturers, distributors and logistics leaders
A smart control tower that learns from every trip.
The Fleet Planner platform has been built with the latest technology and AI to create a customisable control tower that fits your business needs. Your orders flow from your ERP into the Fleet Planner engine, which plans, optimises and orchestrates the work across your own fleet, riders, truck 3PLs and cold chain partners.
Live data from every delivery flows back into the engine, so routes, loads and carrier choices keep improving. You receive proof of delivery and performance reporting on every order.
Need us to manage something else? We can custom-build a control tower for your specific needs. Talk to us
Paying for transport you don’t need.
Across Kenya, goods move through a patchwork of company trucks, hired riders and couriers. Each has its own invoices and paperwork, and nobody has one view of what actually happened on the road.
No central dispatch
Routes are planned by habit, vehicles leave half full and service levels are agreed but never measured.
No proof
No reliable chain of custody or proof of delivery, so disputes and losses are hard to trace.
Hidden leakage
Fuel misuse, idle time and off-route trips stay invisible inside a monthly transport bill.
No management or performance data
Leaders cannot say what one delivery really costs, or whether a change made things better.
Our proven four step process.
Baseline
We analyse around 90 days of your order and trip data to set your true cost per order and find where it leaks.
Proof of concept
A short, fixed-fee pilot on part of your network, with the measures of success agreed up front.
Managed service
We take over planning, dispatch and partner management, with a dedicated account manager on your account.
Monthly review
Cost per order, vehicle utilisation and route adherence reported every month, and fed back into the next plan.
Independent by design, focused on your results.
Because we are not selling vehicle hours, our only incentive is to make your whole network cheaper and more reliable. We choose the right carrier for every job, whether that is your own fleet, your existing transporters or a partner from our vetted network, and we hold every one of them to the same standard.
Engineers of everyday logistics.
Fleet Planner Limited was founded in Nairobi in 2024 to give Kenyan businesses something they rarely have: full control of their transport without having to run it themselves.
Built by people who have run supply chains.
Our founders have spent their careers inside supply chains, from consulting to running distribution for large Kenyan businesses. Time and again we saw the same picture: transport was one of the biggest costs on the P&L, and one of the least understood.
Fleet Planner exists to fix that. We act as a fourth party logistics provider (4PL): a single control tower that plans, coordinates and measures every vehicle, rider and partner moving your goods. We combine our own technology platform with an on-the-ground team and a vetted network of local 3PL partners.
We are based in Karen, Nairobi, and serve clients across East Africa.
Four principles behind every plan.
How we decide which carrier moves your goods, and how we hold every one of them to account.
Neutral
We always choose the right carrier for the job, not the one we need to keep busy.
Measured
Every decision is tied to cost per order, service level and vehicle utilisation.
Accountable
One partner, one contract and one person to call, however many carriers move your goods.
Local
Local routes, local partners and a team that is on site with you, not behind a call centre.
The people behind the tower.
Engineers, operators and business people who have planned, operated and fixed supply chains all over the world and across East Africa.
Shamil Patel
CEO and Co-founderLeads Fleet Planner's strategy and growth, building client partnerships across Kenya and Uganda and shaping our 4PL control tower model around measurable results. A Chartered Mechanical Engineer (IMechE), he studied Aeronautical Engineering MEng at Imperial College London and holds a Project Management Qualification from the APM.
Before Fleet Planner, Shamil was Head of Supply Chain at Gilani's Distributors, and previously worked in supply chain consulting with Argon & Co and Efficio in the UK. His career began at Jaguar Land Rover (JLR), in engineering and strategy teams in Special Vehicle Operations (SVO).
He brings more than 14 years of experience across engineering, supply chain and logistics.
Andrew Miller
CTO and Co-founderLeads the technology behind our transport and fleet management platform, giving operators one system to optimise routes, dispatch vehicles and run their fleets, built around how transport actually works in East Africa.
Andrew previously founded GetBoda, a Nairobi based on-demand logistics platform for motorbike, van and truck deliveries across Kenya and Uganda. GetBoda grew to over 1,000 registered riders and, through a partnership with Mercy Corps' Youth Impact Labs, created about 1,000 work opportunities for young couriers.
He was also Head of Product at GeoPoll, where he led the launch of its mobile app across 40 markets, and brings more than a decade of product leadership with hands-on engineering depth.
Michael Maddy
CRO (Chief Revenue Officer)Entrepreneur and university lecturer. As Chief Revenue Officer, Michael leads sales and business development at Fleet Planner.
His vast and wide ranging experience spans over 40 years in financial technology, mortgage banking and business development, including 15 years in health technology, serving clients such as Wells Fargo, Boeing and Warner Brothers in California.
He also lectures at Africa International University (AIU) on technology, entrepreneurship and leadership.
His passion is helping people and organisations turn vision into practical, lasting impact.
Managed transport, run from one control tower.
We take responsibility for how your goods move, from order management to route planning and delivery execution, before finally reconciling each trip after the last drop.
What is a 4PL control tower?
A third party logistics provider (3PL) is an external company that manages and executes transportation, warehousing and fulfilment operations on behalf of a business. A 3PL owns or operates the trucks, riders or warehouses that physically move and store your goods, and is paid to run those assets.
A fourth party logistics provider (4PL) is a supply chain management strategy which sits one level above. A 4PL is an externally appointed partner who manages the integration of logistics services, technology and processes on behalf of a business. The 4PL designs the network, plans and optimises the work, chooses and contracts the 3PL carriers, and measures the performance of all the operational assets, acting as your single point of contact with overall responsibility for the performance of the entire ecosystem.
The control tower is where all of this comes together: one place, part software and part people, where every order, vehicle, driver and partner is visible in real time. Our team watches the tower every day and acts on what they see, re-routing work, chasing a late delivery or flagging a vehicle that has left its route. Every trip feeds back into the system, so each plan is better than the last.
Conventional transporter vs Fleet Planner
The same trucks can deliver very different results depending on who plans and measures them.
| Conventional 3PL or transporter | Fleet Planner 4PL control tower | |
|---|---|---|
| Role | Moves goods with company-owned vehicles | Plans, coordinates and manages the whole network |
| Incentive | Sell more trips and vehicle days | Lower your cost per order and raise service levels |
| Carriers | Only the provider's own fleet | Your fleet, your transporters and vetted partners for each lane |
| Visibility | Limited to the provider's own trucks | Every vehicle and order on one live platform |
| Accountability | Separate contracts and invoices per provider | One partner accountable end to end |
| Data | Delivery notes and monthly invoices | Cost per order, utilisation, fill rate and route adherence |
We still rely on excellent 3PLs. The difference is that we manage them for you, inside one ecosystem, so you get the capacity of many carriers with the control of one.
Everything it takes to move your goods.
Six services, one accountable partner. Use one, or let us run the whole network.
Control tower and dispatch
Live oversight of every order and vehicle, with a dedicated account manager running daily dispatch for you.
Route and load planning
Routes optimised ahead of each dispatch window to cut kilometres, trips and vehicles while filling every load.
In-house fleet management
Keep your own vehicles and drivers. We take over their planning, route adherence, fuel monitoring and reporting.
Managed 3PL network
We manage your existing transporters, or supply upcountry, linehaul and extra capacity from our vetted partners.
Rider management
Last-mile rider networks run on clear service levels, with pay linked to completed orders and distance travelled.
Monitored and regulated deliveries
GPS tracked vehicles, chain of custody and proof of delivery for pharmaceuticals, lab specimens and high value goods, with security escort where needed.
The platform behind the tower.
Our clients see the same live picture our control tower team sees.
Route optimisation
Plans built from your real orders, vehicles and delivery windows.
Driver and rider app
Job lists, navigation and electronic proof of delivery on every drop.
Live tracking
GPS and IoT monitoring of every vehicle, including temperature where it matters.
ERP integration
Orders flow in from your existing systems, so nobody retypes a delivery note.
Planned vs actual
Every trip compared with its plan, so off-route driving and delays are caught.
Management reporting
Cost per order, utilisation and fill rate, ready for your finance team and board.
Simple, transparent fees.
We charge a clear management fee, per order or per month, agreed in advance. You see every partner cost on the platform.
Every engagement starts with a short paid pilot, so you can judge the results on your own data before committing. On some accounts we go further and share in the savings we create, so our reward is tied directly to yours.
Trusted by manufacturers, distributors and logistics leaders.
From household goods and beverages to medicines and chilled meat, our clients move very different things. What they share is a need to know where every order is and what it costs.
Kim-Fay East Africa
FMCG manufacturing
Coca-Cola Beverages Uganda
Beverages
Africa Global Logistics (AGL)
Logistics and freight
Cosmos
Pharmaceutical manufacturing
Car & General
Manufacturing and distribution
Well Hung Butcher
Meat distribution, cold chain
Wasoko
B2B retail distribution
Highlands Water
Bottled water and beveragesSectors we serve.
Our 3PL partner ecosystem.
We work with established local transport companies to give our clients capacity wherever they need it. We bring the planning, the technology and steady volume. Our partners bring the vehicles and the people.
What our partners provide.
Vetted local carriers, each matched to the lanes and loads they handle best.
Light and medium trucks
1 to 10 tonne vehicles for urban and upcountry distribution.
Motorcycle riders
Fast last-mile delivery and collection in Nairobi and regional towns.
Courier and parcels
Nationwide parcel delivery for smaller consignments.
Cold chain
Refrigerated vehicles for chilled and temperature-sensitive goods.
Security escort
Escorted delivery for high value consignments.
Warehousing
Storage and cross docking close to Nairobi's main freight routes.
Become a Fleet Planner partner.
We are always looking for reliable local transporters. Our partners get planned, regular work and prompt payment. In return we ask for:
- Valid goods in transit or carriers liability insurance
- Roadworthy, GPS tracked vehicles
- Drivers who use our app for every job and proof of delivery
- Full compliance documentation, including KRA PIN and tax compliance
Let's look at your numbers together.
Tell us how you move goods today. We will come back within two working days to set up a conversation and, if it makes sense, a data diagnostic.
- Company
- Fleet Planner Limited
- Address
- Karen, 00502
Nairobi, Kenya - info@fleet.ke
- Phone
- +254 711 830 452
- Hours
- Monday to Friday, 8am to 6pm
Control tower operates daily
Privacy and cookie policy
How Fleet Planner Limited collects, uses and protects personal data, in line with Kenya's Data Protection Act, 2019. Last updated: [date of publication]
1. Who we are
Fleet Planner Limited ("Fleet Planner", "we", "us") is a company registered in Kenya, based in Karen, 00502 Nairobi. We provide 4PL managed transport and logistics services. For the personal data described in this policy we act as a data controller. Where we process data on behalf of our clients, for example delivery and driver data within their operations, we act as a data processor under our agreements with them.
2. Personal data we collect
- Enquiries: your name, company, email address, phone number and message when you contact us through this website, by email or by phone.
- Client and partner contacts: business contact details of the people we work with at our clients and 3PL partners.
- Operational data: when we run services for a client, we may process driver and rider names and contact details, vehicle location and trip data from GPS and IoT devices, proof of delivery records (such as recipient name, signature or photo) and delivery addresses.
- Partner onboarding: company registration, KRA PIN, insurance and compliance documents, and driver details supplied by transport partners.
- Website data: basic technical information needed to run the site, and your cookie choices. We only use analytics or marketing cookies if you agree to them.
3. How and why we use personal data
- To reply to enquiries and prepare proposals (our legitimate interest, or steps taken at your request before a contract).
- To plan, dispatch, track and report on deliveries for our clients (performance of a contract).
- To onboard, pay and manage 3PL partners (performance of a contract and legal obligations).
- To meet legal, tax and regulatory duties in Kenya and the other countries we operate in (legal obligation).
- To improve our website and services, and to send business updates, only where you have consented or where we have a legitimate interest you can object to.
We do not sell personal data, and we do not use it for automated decisions that have legal or similarly significant effects on you.
4. Who we share it with
- 3PL transport partners, limited to the details they need to complete a delivery.
- Technology providers that host our platform, driver app and tracking services, under written data processing terms.
- Professional advisers, insurers and auditors.
- Government or regulatory bodies where the law requires it.
Some providers may store data outside Kenya. Where they do, we only transfer data with the safeguards required by the Data Protection Act, 2019.
5. Retention and security
We keep personal data only as long as needed for the purpose it was collected, including any legal, accounting or reporting requirements. Enquiry data is deleted if no business relationship follows within [24 months]. Operational data is kept for the period agreed with each client. We use access controls, encryption in transit and staff confidentiality obligations to protect the data we hold. See Security and fraud awareness for how to spot messages that falsely use our name.
6. Your rights
Under the Data Protection Act, 2019 you have the right to:
- be informed of how your personal data is used;
- access the personal data we hold about you;
- object to the processing of all or part of your personal data;
- have false or misleading data corrected;
- have false, misleading or unlawfully held data deleted;
- receive your data in a portable format, where applicable;
- withdraw your consent at any time, where we rely on consent.
To use any of these rights, contact us using the details below. If you are not satisfied with our response, you can complain to the Office of the Data Protection Commissioner (ODPC) in Kenya.
7. Cookies and similar technologies
Cookies are small files stored on your device. We group them into three categories. You can change your choice at any time using the button below or the "Cookie settings" link at the bottom of every page.
| Category | Purpose | Default |
|---|---|---|
| Essential | Keep the site working and remember your cookie choice. | Always on |
| Analytics | Help us understand how visitors use the site so we can improve it. | Off until you agree |
| Marketing | Measure campaigns and show relevant content on other platforms. | Off until you agree |
8. Contact us
Data protection queries: [privacy@yourdomain]
Post: Fleet Planner Limited, Karen, 00502 Nairobi, Kenya.
We may update this policy from time to time. The latest version will always be on this page.
Security and fraud awareness
How we protect this website and your information, and how to recognise messages that pretend to come from Fleet Planner.
Fleet Planner will never ask you to:
Logistics businesses are a common target for fake invoices and payment redirection. If a message asks for any of the following, stop and verify it with us by phone first.
Pay into a new bank account
We never change our bank or M-Pesa paybill details by email, SMS or WhatsApp.
Share passwords or PINs
We will never ask for your passwords, one time codes or M-Pesa PIN.
Open unexpected attachments
Invoices and proposals only come from our own email domain, and we can resend them on request.
Act urgently without checking
Pressure to pay or share data immediately is a warning sign. A short call to us is always welcome.
Not sure a message is really from us?
Our only email domain is @fleet.ke. Messages from free email accounts or look-alike domains are not from Fleet Planner.
To check a payment request or invoice, call us on +254 711 830 452 using the number on this website, not one given in the message.
Report suspicious emails, calls or websites using our name to [security@yourdomain]. Please forward the message as an attachment and do not click any links in it.
Built to collect as little as possible.
- The site is served only over an encrypted connection (HTTPS).
- We do not take payments, passwords or account logins on this website.
- The contact form checks every field, limits message length and filters automated spam submissions.
- Analytics and marketing cookies stay off unless you agree to them. See our Privacy policy.
Found a security issue?
If you believe you have found a vulnerability in this website or our systems, please email [security@yourdomain] with enough detail for us to reproduce it. Please do not access or change data that is not yours, disrupt our services, or share the issue publicly until we have had a reasonable time to fix it. We will acknowledge your report and keep you updated.
Design tokens for Fleet Planner.
The shared colours, type, spacing and motion behind this website. Use these names when building new pages, documents or the client platform so everything stays consistent.
Brand primitives
Raw brand values taken from the logo and house style. Components never use these directly; they use the semantic tokens below.
--navy-900 #13263a--navy-800 #1e3a56--teal-700 #0b7f80--teal-900 #0c4a52--teal-300 #7fd6d4--gold-400 #feca37--gold-700 #8a6400--stone-50 #f6f8f9--stone-200 #d6dee4--stone-700 #4a5a68Semantic tokens
Named by job, so a dark theme or a future rebrand only changes these values, not every component.
| Token | Used for | Light value |
|---|---|---|
--text-primary | Headlines and body text | Navy 900 |
--text-secondary | Supporting copy, card text | Stone 700 |
--text-tertiary | Second tone of headlines, indexes, captions | Stone 500 |
--surface-page | Page background | Stone 50 |
--surface-raised | Cards, tiles, alternate sections | White |
--surface-inverse | Heroes, callouts, footer | Navy 900 |
--border-subtle | Hairlines between sections and tiles | Navy at 12% |
--action-primary | Buttons, links, live routes | Teal 700 |
--accent-signal | Logo, feedback loops, current page marker. Use sparingly | Gold 400 |
Type scale and hierarchy
Plus Jakarta Sans carries statements, Manrope carries interface and labels, Source Sans 3 carries reading text, IBM Plex Mono carries data and indexes.
--type-display1
Plus Jakarta Sans 700 · tracking -3.5%One control tower--type-display2
Plus Jakarta Sans 700 · page titlesOur 3PL partner ecosystem.--type-title1
Plus Jakarta Sans 700 · section titlesProve it on your data first.--type-stat
Plus Jakarta Sans 700 · key figures90 days--type-title3
Manrope 700 · tile titlesRoute and load planning--type-body-xl
Source Sans 3 · ledesWe plan, run and measure your transport.--type-body-l
Source Sans 3 · bodyBody copy at 18px with a 1.6 line height for comfortable reading.--type-label
Manrope 700 · tracking 14%What we stand for--type-label
IBM Plex Mono · data01 · DIAGNOSESpace, radius and motion
A 4px base that doubles as it grows. Sections share one fluid padding token so every page breathes the same way.
--radius-sm | 4px · buttons, inputs |
|---|---|
--radius-md | 8px · logo slots, small cards |
--radius-lg | 12px · tile grids, callouts, dialogs |
--ease-out | Entrances and arrows · 0.6s |
--ease-std | Hovers and colour changes · 0.35s |